Internet Marketing Services that deliver the full
potential of the web.
You may be considering one of our marketing services and wonder
"but what is their specialty?" Our specialty is in internet
marketing.
In an orchestra, one instrument cannot produce a
symphony. A violin will make beautiful music on its own, but
can't compare to the effect achieved when a piano, drums and
other sounds are added. Our internet marketing services
individually are virtuosos. Specialized reports,
consulting and campaign management work in harmony with your
overall marketing goals.
From minor improvements to major
overhauls, the details are all there. If most of the other
pieces are in place on your site, the virtuoso may be all
you need.
What if you're more than one instrument
away from a symphony? While a violinist may shine on her
own, it's important that the orchestra is on the same page.
Imagine our violinist expertly playing a melodic, lively,
mid-tempo Sonata. Now, hear the sound of half the orchestra
playing the previous page of music - a slow, melancholy
movement in a minor key. The other half of the orchestra is
a page ahead. Staccato notes and rapid fire scale
progressions abound. Music to the ears? Not quite.
The orchestra is talented, as is the
virtuoso, but without focus on the overall sound the result
is noise. Our experience is in creating marketing campaigns
in multiple areas, that contribute to one larger goal,
getting rid of the noise.
Don't neglect part of your site's
potential by only focusing on one instrument. In Internet
Marketing, a virtuoso - no matter how talented - rarely
delivers the full potential of the web. |
Affiliate Program Marketing
Is it possible to multiply enthusiasm? Through an
affiliate program it is. For most products, services, and
organizations there are numerous sites that relate to yours. Every
site won't have an audience that matches the enthusiasm you have for
your offerings, but some will. "Some" may be a few hundred or a few
thousand. Regardless of the number, it makes sense to partner with
sites that parallel your vision.
Analytics
Why do your visitors do what they do? Do you know why 50% of
your customers abandon their shopping carts? Or why certain pages
never attract return visitors? While it's not feasible to talk to
every one of your visitors and ask them why they make certain
surfing decisions, it's possible to tell a story with statistics and
testing.
We can help set up analytics software to collect the right data.
With the right data, testing, comparison and analysis a more
informative user profile begins to develop. You'll gain a better
understanding of why visitors react to your site in certain ways,
and what to change if you want a different reaction.
Branding and CPM Banner Advertising
What type of connection does your brand have, and why does it
matter?
Name five online auction sites. Stuck? How about five video
hosting websites?
It is possible to move beyond your product or service
description. Once you've established a solid offering, the challenge
becomes connecting with internet users on an emotional level. The
person searching for collectible and hard to find trinkets won't
mention going to an "online auction site" to build their collection,
they mention going to eBay.
A solid product offering is only the beginning. What type of
reminders do people see of your offerings? Where do they see them,
and how often? Once they're at your site, is the connection
continued?
CPM banner advertising and online brand development through site
partnerships, strategic placements, and content development can push
your site beyond "a" service provider in your field to "the" service
provider in your field.
Email Marketing
One of the most established internet marketing methods
available, email messaging is as effective today as it was 10 years
ago. For all the work at home scams, generic prescription
offers and gibberish that clog up inboxes, millions of people around
the world rely on email daily.
For delivering news, promotions and special offers, there's
simply no comparable channel online. For building relationships and
trust, email marketing should be an integral part of the internet
marketing plan
Search Engine Marketing
Search engine marketing generally refers to two parallel, yet
distinct, channels of internet marketing. The needs of each site
vary, but unpaid (also referred to as organic or natural) search
marketing and paid search marketing both have unique
advantages.
SEO Search Engine Optimization
SEO Search Engine Optimization refers to the practice of
modifying a website to rank well in search results for related words
or phrases. With billions of searches each month in every major
country and language in the world, search engines can provide more
free, targeted traffic than any other online medium. Whether you are
handling search engine optimization on your own, with a staff, or
are looking for full campaign management, we offer a full range of
services tailored to the needs of your site and company.
PPC Pay Per Click Advertising
PPC Pay Per Click Advertising, or Paid Search Marketing, refers
to the text links that appear alongside unpaid (also referred to as
organic or natural) search engine results. As the name suggests, you
only pay when someone expresses interest by clicking on your ad.
When managed effectively, PPC Advertising consistently offers high conversion
rates
and profitable ROIs. An added benefit of an effective PPC campaign
is that it can provide proprietary information about your target
audience.
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